Times to Advertise CPA Offers

With so many ways to earn money on the internet it can be a challenge to choose which strategy to use. 10 years gone it was extremely simple, put a 468×60 banner on your site and get paid nickels each time someone clicked on it. Now we have AdSense, Yahoo Publisher, CPM banners, affiliate marketing, text links, selling ad space and you can probably think about lots more.

One question many marketers ask themselves is : Should I use AdSense or CPA Offers on my site, or maybe a mixture of both?

To help answer this question , it is important that you do some split testing, or you will never truly know which is going to be more profitable. Now CPA offers pay much more than AdSense clicks, but the trade off is that it is way easier to get AdSense clicks.

Imagine you had a credit check website. AdSense generally pays well and the CPA offers often require merely an e-mail and / or azip and pay around $2 per offer. The site is terribly educational and gets a good flow of traffic from the search websites, for arguments sake, let’s call it 1,000 unique visitors per month, of which seven hundred are from the US. This is crucial because most CPA networks pay only for US customers.

If you have optimized your internet site correctly for AdSense with correct placements, you may expect around a ten percent clickthru rate, if we think amean Cost Per Click ( CPC ) of $0.50, which is highly likely in the credit check niche then we have 1000 x 0.1 x 0.5 = fifty, or to explain, we should expect about $50 per month from this site for AdSense.

Now let us presume that we replace AdSense with the CPA offer that pays $2 for each visitor that fills out the form with their zip-code and email. Again, you have correctly optimized the site ( which is different to AdSense ) and you achieve a 5% conversion. Now remember, you are only paid for US visitors so that is’s 300 visitors we should immediately discount so that the sum becomes 700 x 0.05 x two = seventy, or to put it in layman’s terms, youwill earn $70 per month from CPA offers.

though we are using fictional information here, you should be able to find out how you can go about deciding when to use CPA offers and when to use something similar to AdSense. In the example above, although the amount of visitors we could earn cash from was less, the CPA offer worked out to be more profit-making.

One thing you can do straight away when deciding whether to us a CPA offer is to look at the analytics of your internet site and find out which country most of your visitors come from. If US visitors make up the majority of your traffic, then definitely consider using CPA offers , however , the only possibleway to know for certain is by split testing over at least 1,000 unique visitors and seeing which one is more profitable.

Something you might want to research is a script that notes which country a visitor is from and serve up CPA offers for US visitors and Adsense for everyone else, this way you are monetizing all of your traffic.

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